Over the past decade, there has been a paradigm shift in what a successful brand represents, the result of the cumulative impact of both international and local, external and internal forces. Consumers, employees, and others are now attracted to brands that resonate with their own values and look beyond the bottom line to make a positive impact on the societies in which they operate.

There is no doubt that Davis & Shirtliff is such a brand. It is the leading water and energy solutions provider in the Eastern African region and beyond and has for 75 years been improving lives in the communities it serves. The firm is driven by “putting purpose before profit”, and this lies deep within its culture. It is real and meaningful at every level of the company, from the board to the youngest recruit, from head office to the field offices, from back-office to front office.

Click here to read the entire article as Published on Business Monthly.