Over the years, D&S' advertising campaigns have been visible across the region's billboards and newspaper column inches with various themes and slogans, some memorable ones being 'The Professionals', 'Think Pumps, Think Dayliff' and 'The Leader in Water and Energy Solutions'. In the recent months, two new campaigns have been launched in the region for both the D&S Group and the Dayliff range of products. The D&S corporate campaign has opted for a bold, striking
and simple new look focusing on D&S' famous Know H2Ow byline which is part of it’s registered logo, 'Know H2OW through experience'. The new Dayliff campaign features for the first time a vernacular theme based on 'I Choose' or, in Swahili 'Nimechagua', with the language varying from market to market. The new campaigns have been well received so far and are now being rolled out on billboards, roadside signs, D&S branches, vehicles and digital platforms across the Group.